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Demographic is an emerging apparel company. It grew from a brainstorm involving two graphic designers who had trouble finding clothing which spoke to them personally. Weary of meaningless designs, they saw a need to create a line of apparel that says more about the wearer and less about the company they bought it from.

With this idea in mind, they devised a unique system in which each design concept represents a different group of people or “demographic.” This framework allows individuals to choose how they want to be viewed or call attention to ideas/issues that are important to them. In effect, revealing more about who they really are and less about the brand of clothes they wear.

concerned allergic creative musicologist independent superstitious passionate bookworm vegetarian
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99 percenter
mens womens
activist
womens
allergic
mens womens
analytical
mens womens
beer lover
mens womens
bookworm
mens womens
carnivore
mens womens
chicagoan
mens womens
chicagoan
unisex hoodie
company
mens womens
concerned
mens womens
creative
mens womens
enlightened
mens womens
independent
mens womens
musicologist
mens womens
optimist
mens womens
passionate
mens womens
superstitious
mens womens
superstitious
unisex hoodie
survivor
mens womens
tree hugger
mens womens
vegetarian
mens womens
world traveler
mens womens